A Seven Decade Family Business

Gruner & Company was founded in 1949 by Salo Gutfreund, a recent immigrant to the United States. The Gutfreund family had been makers of rubberized rainwear in Germany before World War II. In 1949, Salo purchased a former British parachute factory in Israel and started producing raincoats for the European and American markets. 

In 1970, Salo's daughter, Barbara, joined the company. Barbara led an expansion of Gruner's product selection into leather products and wool overcoats.

In 1992, Harvey Arfa, Barbara's husband, joined the company and led Gruner's expansion into licensed products.

In 1994, Barbara and Harvey's daughter, Caroline Massel, joined Gruner and pushed Gruner into modern styles and continued to expand Gruner's uniform program.

Together, Caroline and Harvey are now leading Gruner and its dedicated team into its seventh decade.

Our Guiding Principles

  • Coatsmanship™: The products we make have a function as important as its form. Gruner Coats are designed to protect against the elements. We have three lifetimes of experience in designing garments which offer protection as well as fashion.  This is a craft and an art as well as a mission.  We believe that Clothing should inspire as well as perform.  Fashion has an important place in our vision. 

  • Long Term Relationships: We believe that the world is a better place if you think of the long term relationship as a building process. It should not be a “what have you done for me lately” relationship. It should be a “what can we do together better” relationship. We have this feeling about our suppliers and our customers. Success is a partnership.

  • Customer Service:  At Gruner, we believe that customer service and Coatsmanship operate synergistically.  They are the essence of how we conduct our business.  Our goal, always, is to provide the highest possible value to our customers.

Gruner's Partners

Our customers expect a lot from us. Our success relies heavily on the success of our relationships with our partners: our wholesale customers, our manufacturers and our vendors. Gruner has a long track record of creating value for the consumer by sythesizing our design, manufacturing and style know-how with our deep commitment to manufacturing quality products.

It is this approach that provides the foundation for our decades of success.

Careers @ Gruner

Gruner offers exciting professional opportunities at all levels in the men's apparel industry. As our company continues to grow, we retain our commitment to a dynamic and inclusive work environment. We value the individual talents of our team members and are committed to equal opportunities for each employee's advancement.