As founder and Chief Underpants Officer of Joe Boxer, Nick Graham changed the face of fashion when he turned his underwear company into one of America's most popular lifestyle brands. Sensing an opportunity that American men are increasingly frustrated with the choices they have in menswear, Graham launched his first eponymous brand in 2014 to address what he defines as the "Perennial Millennial" consumer. By combining classic British menswear with American post-prep styling, we’re out to create a new dynamic – one that is both recognizable and refreshing.
Our outerwear collection is designed to take menswear just a little further stylistically than where it's been. Silver and camouflage fabrics. Plaids to amuse. Vests within coats. Pocket handkerchiefs. At Nick Graham we don’t want you to get bored. Our influences come from everywhere, because the world is more transparent and more connected than ever.
We know you are your our own personal brand, and we hope our products allow you to express it. Thank you for letting us be a part of your style.